Tinder is getting ready to introduce a type of its popular relationship software aimed at users in rising areas. The application, which is called вЂњTinder Lite,вЂќ provides an inferior, more lightweight form of the current flagship software, the business states. Smaller application size is really a defining characteristic on most of todayвЂ™s вЂњLiteвЂќ apps, that are especially centered on handling the initial requirements of users in areas where information use, bandwidth and storage space area is a problem.
Many major tech organizations now provide вЂњLiteвЂќ apps for the big and quickly growing online individual base originating from these appearing areas вЂ” and particularly Asia, at the time of belated.
For instance, Bing possesses complete suite of lightweight вЂњGoвЂќ-branded apps, like Bing Go, Gmail Go, Files Go, YouTube Go, Bing Maps Go and Bing Assistant Go. ThereвЂ™s also Facebook Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, Spotify Lite as well as TikTok Lite, to call an others that are few.
Tinder, evidently, thinks it too has now reached the idea of needing a Lite variation, because of the appвЂ™s that is dating and development. The Tinder app averaged 4.7 million paid subscribers in Q1, up by 1.3 million from the same time last year, parent company Match Group said this week when announcing its Q1 2019 earnings while the company doesnвЂ™t share the size of its total user base. In addition, the BBC estimated in 2017 that Tinder had around 57 million total active that is monthly.
Match Group this week announced its plans for Tinder Lite for the first-time during an earnings call with investors.
The business didnвЂ™t share a precise launch date for Tinder Lite, but, based on Match Group CEO Mandy Ginsberg, the app is вЂњcoming soon.вЂќ
Ginsberg ended up being speaing frankly about the vow of Southeast Asia in particular whenever she pointed out Tinder Lite. Read More “Tinder is getting ready to introduce a lightweight form of its dating application called вЂTinder LiteвЂ™”